In Your Colors Find my season Shop your colors
Seasonal color analysis, made shoppable

Shop in your colors.

Pick your season. We score every piece by how well it suits you, then let you filter by category, occasion, budget, size and brand. Women's, men's, or everything. Free, no account.

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New pieces in your colors every Friday, and a note the day something you heart goes on sale. Unsubscribe in one tap. We never share your address.

Soft Summer paletteChange it below

Soft Summer

How it works

Three steps, then it's just shopping.

1

Pick your season

Already know it? Choose it and go. Not sure? The finder reads a photo right on your phone and narrows it to two.

2

See every piece scored

Each item gets a fit score out of 100 for your palette, with its top three seasons shown, because plenty of pieces suit more than one.

3

Filter the way you shop

Category, occasion, budget, your sizes and your brands. Buy from the brand as usual. We never touch your checkout.

What the shop looks like

Every piece, ranked for you.

Real pieces, scored by measuring each garment's color against your palette. Pick a different season above and the picks change. Nearly ten thousand pieces from thirteen brands today, more as brands come on.

Open the shop →

Questions

The short version.

What's a color season?

Seasonal color analysis sorts people into twelve palettes, three each for Spring, Summer, Autumn and Winter, based on the undertone, depth and softness of your skin, hair and eyes. Wear your palette and you look rested and put together. Wear the wrong one and the clothes wear you.

Does this work for men?

Yes. The seasons are the same for everyone. You pick who you're shopping for, and the catalog follows.

Is it free?

Yes. When you buy something through one of our links, the store pays us a small commission. Your price never changes.

Is this finished?

It's open and it works, and it's early. Thirteen brands today, more as each one approves us. If a score looks wrong to you, tap the piece and read why we called it that, then tell us.

Start in your colors.

Pick your season and see what suits you. Free, no account, nothing to install.

Shop your colors